Five Below

Role: Creative copywriter

Agency: Zimmerman Advertising

Internship work

Co-creative and graphic designer: Madelyn Johnston

Nothing catches the attention of a college student like a stunt with the power to go viral. Introducing… Capture the Bag! An experiential activation in the form of an obstacle course. Think America Ninja Warrior and Wipeout join forces to create a never-before-seen obstacle course. This obstacle course would travel to college campuses around the nation, with each obstacle drawing inspiration from current Five Below merchandise. The kicker of it all: the participant with the fastest completion time wins a $200 back-to-school shopping spree.

Deliverables: